Brand visual identity is an essential part of your story-telling process where different symbols such as logo, color palette, typography, and entire design layout help the customers to identify your products on the retail shelf. These elements can also be used in a creative way for flourishing trust, reinforcement, and emotional connection with your apparel business.
Let’s discover the important ways to making your brand visual identity stronger with custom apparel boxes that include all the essential elements to target your audience.
Each color has a specific meaning and has the ability to invoke certain types of emotions in the audience. When you select the color for your apparel boxes make sure that it is streamlined with the principles of color theory. You can consult with packaging experts who will help you to incorporate various types of colors including dominant colors, secondary, and neutral colors in perfect harmony with your brand value.
Logos are always an essential part of visual identity and are a combination of typography and colors. When customers look at these symbols, they signify your clothing brand, private or public entity, or your commercial product. It’s the association of your brand that you print in the form of your logo in the most prominent part of custom apparel boxes. You can use special finishing to highlight them more such as gold hot foil, UV coating, etc.
Clothing brands communicate with their customers by printing stylish typefaces and fonts on custom apparel boxes. The font style must be coherent with your brand personality. For instance, if your brand tone is humorous, using the same sort of typography will help to create more impact on your target audience.
Images are powerful in connecting your buyer’s emotions and feelings with your clothing business. It provides a picture of your clothing that attracts potential customers and assists in building trust and loyalty to your brand. It’s important to choose the artwork that is more aligned with your target audience.
It’s the position of all the graphic elements on your custom apparel boxes including logo, fonts, and other design elements. You can arrange the design elements that somehow resemble your website, and social media posts or also easily represent the nature of your product. Adhere to a layout that is unique and coherent for visually communicating your message.
Custom apparel boxes become a powerful silent salesman for your clothing brand when they are designed by keeping important parameters in mind. You need to choose the color palette in compliance with your color theory while considering the interests of your target audience. When you finalize all the design elements including colors, logo, fonts, and imagery, pick the graphic layout that is best for communicating your brand message.
