Returns become a part of the shopping experience. According to statistics, a return rate of products that is lower than 10% is considered positive, while a business that has a return rate of more than 50% is not good for business growth at all. A survey in 2021 declared that 80.2% of different product orders are returned, just because products are damaged or broken. Indeed, it is the biggest loss for manufacturers and retailers too. Thus, it is the point where the need for dividers and inserts takes place. In this complete guide, we are going to discuss 7 ways that significantly work to avoid product returns with the use of inserts and dividers. Let’s get started!
Compared to 2019, the average return rate for e-commerce businesses increased by 70%. In easy terms, you can say that, the return rate is double in 2022, because of packaging, quality, and damaged problems.
When asked by customers, why they return goods, 82% reasons are the same. Customers return because items are damaged and defective.
Other return reasons are as follows:
After understanding the average return rate and causes for product returns, now it’s time to know how can you overcome this issue and avoid product returns with the use of inserts and dividers.
Look into the 7 ways to avoid product return rates here:
Custom dividers and inserts provide extreme protection to delicate products during shipping. Additionally, inserts guarantee that your product remains in pristine condition till the customer’s doorstep. Most importantly, you can customise these inserts and dividers per item shape, brand niche, and product dimensions.
Types of inserts and dividers are:
When it comes to enhancing the visual appeal, organising the products, and capturing attention, nothing can beat the power of inserts and dividers. Basically, dividers or inserts are extra items that are incorporated into custom packaging boxes just before shipping goods to confirm that your products are well-positioned and eliminate the chances of shocks or jolts. As a result, the customers received their goods intact and in perfect condition. For instance, a beauty product kit uses inserts not only for protection but also for drawing attention.
Inserts and dividers are used to separate the delicate items from each other. They minimise the risk of scratches that may occur due to touch with other items in a box. Let’s suppose, you are a retailer and want to deliver 50 glass juice bottles to customers, cardboard inserts or dividers are the way to go. They keep your bottles safe and scratches or cracks free. Without any doubt, they 100% work to minimise breakage and avoid product returns.
When customers receive their goods in pristine condition as committed by brands or retailers, they are more likely to purchase again and spread the word of mouth. Eventually, it builds brand reputation and reduces the overall return rate of the product which leads to high profit margins, business growth, and a huge satisfied customer base.
Inserts and dividers contribute to maximising the overall purchasing experience of customers. They confirmed the product arrived in good condition and improved the level of customer satisfaction. Ultimately, supreme protection, attention-grabbing presentation, and overall visual appeal reduce the likelihood of returns.
The most efficient way to avoid return is to motivate the customers with a striking look, quality, unboxing mechanisms, and presentation. Well, it’s not a hard task, can be possible with custom printed inserts and dividers. How? You can add colours and imagery effects in inserts that resonate with the brand story, cheer customers whenever unboxed, and leave a lasting impact. A pleasant look and unique and memorable unboxing also count to avoid product returns.
Last yet most important, inserts and dividers play a dynamic role in the optimisation of space in packaging. By using them, manufacturers stay relaxed and doubt-free about product protection. They know, inserts or divider snugly and securely fit their goods. They cover each inch of the box, to reduce the chances of damage that can be caused by access space. Effective space optimisation helps to reduce the return rate of products and draw brand sales.
In the end, it is clear that dividers and inserts are unsung heroes of packaging that play a significant role in reducing the returns rate of products. They provide extreme protection to goods during transit, Plus, enhance the presentation of the items.
Manufacturers use them as a source of separation that helps to reduce the return rate. You can customise inserts and dividers to boost the visual appeal and organisation, and efficient space optimisation is ideal to satisfy consumers. Lastly, inserts are not only vital for product protection but also for increasing customers’ trust and avoiding product returns.
