Cake and Bakery Box Packaging Trends Every Brand Should Know

In the bakery business, the presentation is as important as the product itself. The right cake and bakery box packaging doesn’t just protect your sweets; it can convey memorable brand identity and unboxing experience.

Creative packaging is a key to making products stand out that sell instantly. Thinking about how to make custom printed bakery boxes stylish and aesthetically pleasing? Read this blog post till the end to know trends that every bakery brand should know.

How to Make Cake and Bakery Box Packaging Stylish?

1. Simple & Minimalistic

Minimalism sometimes captures customer attention in a better way than elegant packaging. Let your treats do the talking with clean & simple lines, minimal text, and embossing/ debossing.

This design not only looks modern but also minimises visual clutter and is perfect for those brands that want to stand out with simple, artisanal, and eco-friendly packaging.

2. Sneak Peek Packaging

Why hide your sweet retreats? Customers are not only attracted by stylish packaging; they are also curious about something that can be seen from the outside. Creating hints at the sweetness inside is a true example of sneak peek packaging.

Windows are an amazing way to do this, and you can go for different window cutouts like square, rectangular & circular. To help build anticipation, you can also design boxes that exactly look like cakes or pastries.

3. Loud & Stylish Interiors

Loud interiors? Does it make any sense, or what’s the meaning behind it? This packaging design is normally simple from the outside, but there’s a fun inside. Loud and stylish interiors are all about the contrast.

This trend is normally recommended for the sweet surprise unboxing because it might create a wow factor guaranteed to make its way onto social media. Do something that would force them to share the interior with others.

4. Informative Packaging

To some brands, informative packaging is only linked to providing essential information about the brand. In the bakery business, informative packaging refers to providing bite-sized information because packaging can be a great way to know what you are biting into.

Not only is your packaging used for allergy warnings and ingredients lists, but also for fun infographics and dessert details. Use it when you have multi-flavour desserts in your bakery.

5. Unique Packaging Format

Not all bakery items have to be in a simple square box. Experimenting with different shapes or box types can help you make your packaging stand out. Prefer these boxes’ styles for elegance, protection & usefulness.

1. Custom sleeve and tray boxes for matchless elegance.

2. Custom dividers/inserts to keep multiple sweets organised & stylish in one box.

6. Oil & Moisture Resistant Papers

Bakery items like cakes (fresh cream), pastries, and sandwiches are greasy. Paper with special coatings is the best option for this purpose. This wrapping paper maintains the integrity and quality of products.

These special coated papers show the versatility and adaptability in bakery box packaging. Also, this thing ensures the best possible presentation while maintaining overall food integrity.

Conclusion!

Bakery brand packaging is not only limited to freshness, but packaging design matters most. Trends come & go, but the impression that lasts in customers’ minds is never forgotten by them.

Just like any other, being the latest in cake and bakery box packaging is very important. It can help you attract customers, increase sales, and build brand reputation. With every new day, packaging trends are changing, but these will not change too early.

At Emenac Packaging New Zealand, we love to hear from customers—both existing & new ones. We value your brand packaging needs and wish that you do share packaging needs with us so we will try our best to design your brand packaging in the way you want.