Cosmetic Packaging: Materials, Styles & Customisations

Are you running a cosmetic chain and looking for the best cosmetic packaging materials, styles, and customisations? You've come to the right place. Presentation holds importance in the beauty industry because luxury attracts customers quickly.

Materials that protect your cosmetic items, styles that represent your brand in a crowded marketplace, and customisations that help you get unique. But not all the materials, styles, and customisations work well unless you have an idea of the latest trends and innovations.

Well, to help you familiarise yourself with what’s trending nowadays, we've compiled this blog post. Don’t forget to read this informative guide to the end. Let’s start.

How to Design Cosmetic Packaging Perfectly?

Designing the cosmetic box packaging is not a big deal; the thing that matters is the approach. Before designing cosmetic boxes, consider these points:

1. What’s your target audience?
2. What should be the material choices?
3. How many trending styles are available?
4. What customisations would work?

Right now, the cosmetic market is crowded with countless brands, so what could make it possible for you to get noticed? Definitely the uniqueness that you bring into your brand’s packaging.

That uniqueness only comes when you choose the right packaging material, follow the latest industry trends/ styles, and apply customisations that customers really want to have in their packaging.

Preferred Material Choices for Customised Cosmetic Packaging

Cardboard

Custom cardboard boxes are one of the most versatile packaging solutions for cosmetic products. They combine durability, affordability, and presentation.

The smooth surface of cardboard makes it easy to print graphics and apply premium finishes without smudging. In addition to printing graphics and applying premium finishes, embossing/debossing, laminations, and coatings can be applied.

Corrugated

If protection, fragility, and safe shipping are the main concern, look no further than custom cosmetic corrugated boxes. Corrugated packaging reduces damage during handling, storage, and shipping.

Corrugated material can be easily recycled, thus providing eco-friendly packaging solutions for ecommerce brands that prioritise sustainability. The only downside of this material is that it lacks luxury presentation.

Rigid

The most recommended option for premium beauty brands where there’s no way to compromise on either protection or presentation.

Custom cosmetic rigid box packaging is made from thick paperboard wrapped in decorative paper, fulfilling both protection and presentation requirements.

Kraft

Kraft paper packaging is the most preferred choice for ecommerce brands that want their packaging to be delivered in sustainable materials. Likewise, like rigid and cardboard, this material doesn’t offer luxury presentation.

Cosmetic businesses manufacturing organic and wellness products can go for kraft paper box packaging.

Trending Styles for Cosmetic Packaging

Window Cutout Boxes

Windows are essential for transparency. When a window is added to packaging, customers feel more comfortable finalising their decision and are more likely to make a quick purchase. Windows can be customised into different shapes.

Interactive Structural Packaging

Boxes that open like a premium hardcover book to reveal a dimensional, layered space inside, giving the product a runway-style reveal. An experience, customers do not forget soon.

Two-Tone / Dual-Material Boxes

Boxes that are made with two combined materials or two separate finishes create visual contrast. These styles are less common and used. For example, combine rigid with cardboard and matte outer with a glossy inner lining.

Foldable/Flat-Pack Boxes

Foldable boxes can be assembled easily. Preferably a good choice for brands facing higher shipping costs and limited storage space issues. Ship or store them flat and assemble when needed. You will save a lot.

Drawer/Slide-Out Boxes

A rigid outer sleeve with an inner tray that slides out. These boxes are commonly used for gift sets and premium skincare kits. They enhance the unboxing experience due to their structure and design.

Other Customisations for Cosmetic Box Packaging

Whatever cosmetic product you are selling, there are unlimited customisation options. After selecting the right material and style, the next thing is to make it appealing to get noticed on shelves.

The following customisations you can try for custom printed cosmetic boxes.

CMYK & PMS Printing: Digital & offset printing for precision.

Spot UV & Coatings: Matte, gloss, and soft-touch coatings.

Foil Stamping: Metallic gold and silver.

Embossing or Debossing

Custom Inserts: Foam or paper card inserts.

Where to Order Cosmetic Packaging?

Emenac Packaging New Zealand is your one-stop solution for your brand’s cosmetic packaging needs. Our prices are affordable, with no hidden charges, the shortest turnaround time, 24/7 customer support, and free design assistance from professional experts.