What is Varnish in Packaging & How it Enhances Customer Appeal?

Varnishing in printing and packaging refers to transparent coating applied to printed materials to enhance overall appeal, durability, and functional performance. Varnishes are of different types, and each type has a separate purpose.

Do you know why this finish is a top choice for many brands? Because it protects your packaging print quality from abrasion, scratches, or other damage. Continue reading to know what varnish in packaging is in detail & how it enhances customer appeal.

What is Varnish in Packaging?

Varnish in packaging acts as a protective layer against external factors like dirt, smudges, and fingerprints. The varnish contains a mixed combination of solvents like alcohol and drying oils, etc.

Not only does it protect print quality, but it also enhances the perceived value of the product. It can be applied via spot or other types of finishing that work best for your product packaging. 

How does it increase overall Customer Appeal?

As we mentioned earlier, varnish coating is of different types, and it enhances customer appeal in multiple ways. Creates a striking first impression that can be judged by customers when they see product packaging for the first time.

Additionally, each brand has almost both normal and premium-quality products. When it is applied to the packaging of premium products, it differentiates them from standard products, which ultimately improves brand perception.

Soft touch and matte finishes of varnishing enhance tactile experience, giving your product packaging a luxurious feel. To highlight important elements like brand name, logo, or any other thing, spot varnishing is a premium choice.

All these things, when combined, make product packaging stand out on retail shelves.

How Many Types of Varnish Can be Used on Packaging?

1. Gloss Varnish

Gloss is often used over the full surface or specific areas of printed packaging. It ultimately creates and enhances the contrast between colour depth and detail to the colour.

2. Matte Varnish

Matte gives your packaging a softer & subtle appearance. The overall effect of this finish appears much softer as opposed to gloss varnish. If you want your packaging to be noticed from the rest, gloss is the best option.

3. Satin Varnish

This type of varnish is used by combining both gloss and matte finishes, yet greater option to protect packaging print from external factors. Additionally, it looks as if no varnish has been applied, so you can easily give your product packaging an enhanced tactile experience.

4. Strike-Through Matte Varnish

In this technique, both gloss and matte varnish are applied to different areas of the printed surface. Matte varnish is used on all areas except where a more stylish glossy effect is needed. It’s a great way to use both types of finishing effects.

Pros & Cons of Varnish Effects

Pros

1. Unlike other finishes, it provides an extra layer of protection.
2. This technique is also best because it is easy to apply and cost-effective as compared to others.
3. In varnish, you don’t need to go through time-taking and expensive processes.
4. The whole process is quite efficient and takes less time.

Cons

1. As compared to aqueous & UV coating, varnish is less durable and doesn’t provide as sturdy protection for as long.
2. Once the coating is applied, you can’t make any changes in terms of printing, colours, and other effects.
3. To dry this coating, there is a need for a lot of time.
4. If you are looking for something more eco-friendly, it is not a good choice because of its inorganic contents.

Final Thoughts!

What is varnish in packaging? Using varnish in packaging can be a great way to make your product packaging pop. With so many varieties and methods of varnishing, there is sure to be one that will fit your needs.

Not only does it protect your product packaging, but it also comes with many other benefits as well. Let us know if you need help choosing the right varnish for your brand’s packaging needs. Emenac Packaging New Zealand is here to help you anytime.